Highly skilled, accomplished Marketing professional with extensive experience in strategic marketing, leadership, media relations, social media, branding, and communications development. Having led the launch of Hobolite into the market, as well as the re-branding initiatives at Q-Tran, BHHS New England Properties, and Brady Corporation, I am skilled in relationship management, brand messaging, growth-focused team building, research and analysis, and continuous improvement. I’ve had the opportunity to lead large cross-departmental teams on multiple different customer-facing projects that have all been completed on time and within budget. Some of these projects include the brand transition from Prudential Connecticut Realty to Berkshire Hathaway HomeServices New England Properties, the creation of a Resource Center for Seton, a new streamlined catalog design for Seton and Emedco, and a new blog for Dur-A-Flex, Inc. Additionally, I built a highly skilled marketing department from the ground up at Q-Tran, Inc and spearheaded the successful US launch of Hobolite, a vintage styled photography and videography lighting company. I work in an organized, efficient manner with a positive attitude, high energy, and strong attention to detail.

A brand is more than just the logo displayed to the public; it encompasses a company’s values, beliefs, and benefits to the end consumer. When thinking about a brand, whether developing for a new company or building out an existing company and idea it’s important to keep that in mind. How do you want to be seen by your customers and competitors, what comes to mind when you think of your favorite brand? Those questions need to be answered to convey a brand compellingly in the marketplace.

Brand Positioning

The best place to start is by knowing where you currently stand, then determine where you’d like to be. Explore how current customers, competitors, vendors, and employees view the company. Objectively utilize this information to determine the steps necessary to position the brand and align that positioning with your strategies and objectives.

Evolve and Change

No corporate strategy or objective should be stagnant; thus, branding is an ever-evolving task, changing, and adapting over time. Proactive brand messaging should follow this natural evolution leveraging multiple channels such as social media, public relations, and digital marketing. Position your brand as a leader in your marketplace and the industry will follow your example.

Product Development

Saying who you are and knowing who you want to be isn’t enough on its own. The public identifies a brand most commonly through the product or service it provides. Develop new products with this in mind, seeking to address the wants and needs of your customers and match the messaging accordingly.

Integrated campaigns utilize both digital and traditional marketing strategies to communicate consistent brand messages to the target audience. Additional value is harnessed by combining marketing activities across various channels delivering higher ROI than when utilizing any one activity on its own. One channel cannot address every moment on a customer’s journey, optimizing communications through targeted segmentation aligns messaging with the customer’s buying cycle.

Edgy Creative

Stand out from the status quo. Getting edgy with creative can work to your benefit – especially if you are ahead of your competition in this approach. Most established brands and traditional industries get stuck in the same rut as their competitors. Reinforce the value of your brand with unique creative and become memorable.

Consistent Integration

Campaigns should emulate the brand consistency outlined in the brand identity. A compelling brand helps bring a company to life, and when emulated across all channels lends additional strength to the company image.